BRENDAN CONBOY - CREATION COMMUNICATION
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There is no greater agony than bearing an untold story inside you.  - Maya Angelou
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Stop... Relax... Create

7/22/2021

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I had fully intended to write this blog a few days ago, but one of the things that I have learnt about time management is that, even the best laid plans, with great intentions, can be subject to change. 

You could say that, the creative brain has a mind all of its own.  It’s not always that easy to turn to a creative task and expect to create a master piece.  It’s usually not until we are doing something mundane that the creative brain will switch on.  I am often in the shower when a great idea pops into my head or just dosing off to sleep when suddenly - hey presto – where did that thought come from.

I have learnt to write down the craziest of ideas.  Not all of the ideas go anywhere, but at least by writing them down they have had a chance.  Sometimes I may share my crazy thoughts with wise friends and they may encourage or discourage, either way I am grateful for their wise counsel.
I use various tools for managing my time and one of those tools is a to-do list.  The tasks have been identified as needed to be done, with a deadline date set next to most of them.  The tasks are various and often I will decide to complete the least enjoyable first.  This process is often referred to as “eating the frog.”  My task list may include some creative tasks, but I will never schedule myself to “come up with a new idea”... my brain doesn’t work like that.
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Can you imagine Issac Newton saying, “today I think I may discover gravity?”  No he was resting under a tree when an apple bashed him on the head.  What about Archimeades?  It was whilst relaxing in the bath that he realised that water displaced.  He became so excited by his discovery that he ran naked into the street shouting “Eureka.”
Unless we take the time to relax, we could miss the fantastic ideas and discoveries that are destined for us to find.  So perhaps the most important thing about time management is to allow time for yourself.
In my Youth Work career, my work hours have been all over the place and without some form of protection, work can become all consuming (work-a-holic).  Following a state where I came close to burn out I discovered the 21:7 principle.  This is so simple, but it works!

There are 7 days in the week and each day can be split into 3 (morning, afternoon, evening).  3 x 7 = 21 periods in the week.  The 21:7 principle says that at least 7 of those periods each week should be “me time."  Give this a go and I will guarantee that the quality of your work will improve.

Likewise, take a lunch break, get out of the office, have a breath of fresh air, refocus.  There is now plenty of evidence to indicate that performance can drop without a proper lunch break.  So I now take a lunch break and guess what else can happen.  That’s right, your creative brain switches on again, just as you start to relax.
So the key to good time management and creativity is to allow yourself space and time.  Never overload the diary, for to do that is just ploughing on, blinkered and oblivious to the creative opportunities.  It’s not rocket science, though it does take a certain discipline, which I am still learning.
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